Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1000 words

Lower Divison Capstone - Essay Example K., & Versace, G.2011). Company authorities knew that the market was already ruled by some of the most prominent and famous luxury watch manufacturers such as the Anne Klein Watches, Rolex and Di Molodo Watches. Therefore, the Company authorities were well aware of the fact that the Company will have to deliberately set a low price because it faces a high degree of competition posed by legendary luxury watch manufacturer’s, who have been in the business from decades. Therefore, in launching the Versace Luxury Watches, the Company had to employ the theory of Price Penetration in an effort to gain a footing in the market. So, initially the prices of Versace watches were deliberately set very low as compared to the prices of other luxury Brand watches. The idea behind the implementation of price penetration strategy was to introduce the consumers to the Versace Watches at a lower price which would inevitably encourage the consumers to buy them. Secondly, the other purpose of sett ing lower prices was to encourage the customers to develop the habit of using Versace watches, so that when the Company eventually raises the prices, their sales would not be affected substantially. (Hassan et al 1994). Thirdly, the company’s use of penetration pricing strategy ensured that it would gain a substantial slice of the market because the low price of their watches would definitely attract retailers to buy large quantities of their product. The results of the implementation of the pricing penetration theory were simple; the Versace Watches were an instant success and their first annual sales were several folds higher than the Company had initially expected. The success of pricing penetration theory lies in the fact that Versace is a huge Company with revenue of over â‚ ¬ 162.7 million, thus the Company was well adapted to cope with the high cost of the implementation of the theory. (Davis, D. K., & Versace, G.2011). However, if I had been the senior manager at t he time the Company launched the watches, I would have definitely employed the theory of Market Skimming. Through the implementation of this theory, I would have ensured that the product is sold at a high price at the time of its launching because initially the product is unique in the market and for a large number of consumers; Uniqueness matters more than the price. (Needham et al 1990). Over the last few years, the Versace business environment has changed dramatically, and globalization has proved to be the catalyst of the change. In an effort to cope with the expansion of its business, Versace has sought to employ the strategy of employee empowerment. The company is based in Italy but is now expanding their business worldwide and for this the adoption of employee empowerment culture plays a vital role. Due to the opening of boutiques and stores across the world, the Company now relies extensively on the capabilities of its employees. The Company has introduced a range of trainin g programs and other services which ensures that their employees are more reliable and capable of performing better than ever before. On the other hand, the Company ensures that its employees feel trusted and gives the right of decision making to them. Furthermore, through various employee benefitting policies, the employees are given self confidence in an effort to ensure that they remain motivated and perform their duties to their full capabilities. Therefore, in many ways the Versace fashion house lets its employees know that for them, their

Password and hacking under the privcy issues Research Paper

Password and hacking under the privcy issues - Research Paper Example Hackers view the people’s privacy as an unknown intriguing matter, which has to be conquered. The hacking methods have kept up with the development of the various technologies meant to protect the privacy of the users and they have managed to violate them and gain access to one’s personal information. A proof of their rapid development is that, according to the FBI’s National Computer Crimes Squad, 85 to 97 percent of computer intrusions are not detected. Moreover, only 19 % of the attacks are reported.1 Installing password for online accounts is one of these methods; in fact, it is the most popular one. No matter the nature of the accounts, whether it is an account in a social network, or an email account, installing passwords to it is the best that one can do in order to protect his/her account from uninvited curious â€Å"guests†. The objective of this paper is to analyze how violating one’s account by cracking its password is regarded from the privacy ethical point of view. The paper shall present the legislative acts that tend to legally protect personal information from hackers and their practical application in the real life. The paper is divided into two chapters. The first chapter is dedicated to the history of hacking and its development. It will also describe the most common methods of password violation and the hackers’ point of view on this matter, under the privacy issues. The next chapter will describe the acts that are meant to protect personal information and guarantee one’s privacy and their efficiency in application. Some popular law cases connected to password hacking will be described and analyzed. Most of us associate the activity of â€Å"hacking† with illegal conduct, infringements and law violations. Of course, a hacker for us represents a law disobedient person, some kind of a rebel that instead of living his life normally chooses to spend days and nights in front of a computer and break into